Medical Marketing

Established in 1995 as a specialist agency for the pharmaceutical and healthcare sectors, MedMedia Campaign is a multi-award winning agency with a dedicated team of graphic designers, programmers, account specialists and creatives. Collectively, MMC has decades of experience in the healthcare communications field, and is supported by the expertise and resources of MedMedia Group.

Concept & Brand Creation

Every successful campaign starts with a great idea. Our fusion of top creatives and industry-side savvy results in the authentic insights and breakthrough creativity that only comes from truly understanding clients’ needs.

Communications

Our creative team has unrivalled expertise in developing and deploying effective communications to a range of professional audiences, be they in-company bulletins or messaging targeting healthcare professionals and influencers, with whom we have extensive contacts.

Design & Production

Our Dún Laoghaire-based studio has a fully integrated design and creative IT department. What this means for clients is that we directly control all phases of production. This translates into a more streamlined workflow that enables us to continually QA projects so they are both accurate and on time.

Masters of the digital frontier

What used to be called ‘digital marketing’ is now simply ‘marketing’ as new technologies become all-pervasive. MedMedia Campaign is right on the cutting edge.

Web & Mobile Development

From apps to websites, digital widgets, e-detailing and interactive email, our team of talented technologists and digital creatives are on hand to turn good ideas into great solutions.

MedMedia Group has an online track record that stretches back to the late 1990s, when we began development on the multi-award winning consumer website, Irishhealth.com. Since then, we have developed and managed a range of successful client and patient sites, including Beaconhospital.ie, Orthopaedics.ie, RateMyHospital.ie. Dontforget.ie and Migrainemonitor.ie.


Among the apps that we have developed and maintain are: the Child Immunisation Tracker, the Pollen Alert app and, in a first for any Irish hospital, we developed the Beacon Hospital app. Our innovative Immunisation Tracker app won the ‘best educational app’ award in the 2011 national ‘Appys’ awards and it now features in a United Nations ‘best practice’ listing for vaccination initiatives in Europe. We also manage and deploy interactive emails, for both internal communication and HCP interaction.


iPad iPad iPad iPad iPad iPad
iPad iPad iPad iPad iPad iPad

Recent client website deployments

  • OAB Outlook
  • Against the Odds
  • Cancer Associated Thrombosis
  • Shingles.ie

What is responsive design?

Responsive Web Design makes your website look good on all devices (desktops, tablets & phones) and across all platforms, from Android to iOS and beyond. Apart from a poor user experience, lack of responsive design will also impact your Google search rankings.

Apps & e-detailing aids

Whether it involves working with industry-standard global systems such as Veeva and Skura, or implementing complete bespoke detailing apps, including user analytics and CRM integration, MedMedia Campaign has the full creative and technical capability to develop feature-rich solutions that are both standards compliant and futureproofed. Our ‘Placebo’ HTML5 demo app below will give you a flavour of our capabilities.

Interactive Video

Video is the most compelling communications medium, but its key weakness is that it lacks user interaction... now, thanks to the power of HML5 technology from MedMedia Campaign, your videos can be transformed with a wide range of interactive pop ups, from PDFs and Powerpoints, to widgets and forms. Best of all, this amazing technology can be used to 'retrofit' existing videos as easily as applying it to forthcoming video projects.

Event Management

Planning and managing of events is an extension of the overall services MedMedia Campaign provides to clients. From product launches (internal and external) and GP workshops to on-site hospital team updates, we create unique opportunities for you to showcase your key data, enhance message delivery and interact with your target audiences.

Planning and managing of events is an extension of the overall services MedMedia Campaign provides to clients. From product launches (internal and external) and GP workshops to on-site hospital team updates, we create unique opportunities for you to showcase your key data, enhance message delivery and interact with your target audiences.

We work in close partnership with clients to ensure everyone is fully briefed and that speakers, attendees, venues, media and service personnel are all working in unison. We can also take care of accreditation approval, submission of attendance registers and CPD applications, as well as post-event feedback, reporting and reconciliation.


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What our clients say

  • ‘I like working with MedMedia Campaign for two reasons. The first is creativity – they can always be relied on to deliver something that stands out from the crowd. The second is attention to detail – I know I can trust MedMedia Campaign to deliver flawless results. The team is also very responsive and great at anticipating our needs. They are a pleasure to work with.'

    • Ruth MacIver
    • MS Brand Lead, Novartis Ireland Ltd.
  • 'MedMedia Campaign are excellent. In this rapidly changing marketplace our requirements are constantly evolving and to match our needs we need a medical communications partner that responds rapidly, provides innovative solutions and anticipates change. MedMedia Campaign continuously not only meets but surpasses our expectations.'

    • Andrew Browne
    • HCV Brand Team Leader, Abbvie Ltd.
  • ‘We are very happy working with MedMedia Campaign – they deliver on time and within budget. They combine creativity and strategic thinking with an excellent understanding of our products in the wider pharma marketplace. And MMC are also a pleasure to work with.’

    • Lisa Mc Laughlin
    • Senior Manager, Marketing Sanofi Pasteur MSD
  • ‘MedMedia Campaign is a true partner that listens, challenges and co-creates solutions that have helped us to deliver on our strategic objectives. They are equally skilled in digital and print-based creativity and have proven themselves able to handle the complexities of dual territory brand marketing.'

    • Rebecca Nathan
    • Head of Patient Solutions, Thrombosis UK/IE, LEO Pharma
  • 'I have worked with MedMedia Campaign for over 12 years and always find them professional, creative, and have an attention to detail you just don't find in other agencies. This is no mean feat especially in our highly regulated environment. They are a joy to work with, and our account director is a real pro.'

    • Aimee Casey
    • Brand Manager, Lundbeck Ireland Ltd.
  • 'I want say a huge ‘thank you’ for all the work that has been delivered by the MMC team on our ‘Against The Odds’ web project. I am extremely impressed with the creativity delivered on the website and the efficiency with which it has been delivered – great team work!'

    • Evelyn Glynn
    • EMEA Marketing Manager, Delcath Systems Ltd.
  • ‘I like working with MedMedia Campaign for two reasons. The first is creativity – they can always be relied on to deliver something that stands out from the crowd. The second is attention to detail – I know I can trust MedMedia Campaign to deliver flawless results. The team is also very responsive and great at anticipating our needs. They are a pleasure to work with.'

    • Ruth MacIver
    • MS Brand Lead, Novartis Ireland Ltd.
  • 'MedMedia Campaign are excellent. In this rapidly changing marketplace our requirements are constantly evolving and to match our needs we need a medical communications partner that responds rapidly, provides innovative solutions and anticipates change. MedMedia Campaign continuously not only meets but surpasses our expectations.'

    • Andrew Browne
    • HCV Brand Team Leader, Abbvie Ltd.
  • ‘We are very happy working with MedMedia Campaign – they deliver on time and within budget. They combine creativity and strategic thinking with an excellent understanding of our products in the wider pharma marketplace. And MMC are also a pleasure to work with.’

    • Lisa Mc Laughlin
    • Senior Manager, Marketing Sanofi Pasteur MSD
  • ‘MedMedia Campaign is a true partner that listens, challenges and co-creates solutions that have helped us to deliver on our strategic objectives. They are equally skilled in digital and print-based creativity and have proven themselves able to handle the complexities of dual territory brand marketing.'

    • Rebecca Nathan
    • Head of Patient Solutions, Thrombosis UK/IE, LEO Pharma
  • 'I have worked with MedMedia Campaign for over 12 years and always find them professional, creative, and have an attention to detail you just don't find in other agencies. This is no mean feat especially in our highly regulated environment. They are a joy to work with, and our account director is a real pro.'

    • Aimee Casey
    • Brand Manager, Lundbeck Ireland Ltd.
  • 'I want say a huge ‘thank you’ for all the work that has been delivered by the MMC team on our ‘Against The Odds’ web project. I am extremely impressed with the creativity delivered on the website and the efficiency with which it has been delivered – great team work!'

    • Evelyn Glynn
    • EMEA Marketing Manager, Delcath Systems Ltd.
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