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 2010 is the 19th anniversary of the establishment, in 1991, of MedMedia Group. In that time, MedMedia Group has grown from a two-person startup to become Ireland's largest healthcare communications group, employing over 30 staff and dozens of external contributors across three business divisions in our Dun Laoghaire headquarters.
The core publishing business has blossomed from one title in 1991 to 12 healthcare publications in 2010, many of them leaders in their sectors. MedMedia Group titles have by far the greatest reach of any Irish healthcare publisher, including medical, nursing and allied health professionals.
In the biggest medical publishing deal in years, MedMedia Group in May 2010 bought out the eight titles published by rival group, M+C Publishing. These titles include:
• Modern Medicine of Ireland
• Hospital Doctor of Ireland
• Scope
• Irish Psychiatrist
• Irish OTC Directory
• CardioDiabetes
• Cancerwise
• Nutritionwise
These new publications bring to 20 the total number of titles now being produced by MedMedia Group, moving us into undisputed poll position in Irish healthcare and medical publishing.
2010 also sees the continued publication of ‘Health Update' column, a syndicated column developed in association with our website, Irishhealth.com . The column currently features weekly in over 25 local newspapers, from the Kerryman to the Evening Echo and dozens more besides.
The combined circulation of participating newspapers is over 650,000, with a total readership approaching 2 million people. This column underscores MedMedia Group’s position as the leading national source of health information and opinion, both for professionals and the general public.
 Irishhealth.com continues to grow. By June 2010, its registered membership had risen to over 141,000 – a phenomenal achievement for a specialist site operating in a territory the size of Ireland. In an average month, the site receives some 450,000 visits from around 150,000 'unique users'. Irishhealth.com recently was awarded a Silver Medal in the International 'WWW Health Awards', a prestigious US-based competition.
Irishhealth.com also launched the influential 'Rate My Hospital' rolling online survey section in September 2006. This has attracted huge public and media interest and is now widely seen as the most authoritative independent source of information on the operation of the hospital system in Ireland. ‘Rate My Hospital' was honoured with a World Summit Award in Venice in November 2007, in a global competition organised under the auspices of the United Nations.
The site was developed, designed and wholly funded by the MedMedia Group and its Directors, who have retained full control of its shareholding.
Click to read Cover Story on MedMedia Group,
'Marketing' magazine, June 2006
MedMedia Campaign (MMC), our specialist healthcare creative services agency, was set up as a separate business in 1995 and today is the dominant agency servicing the healthcare/pharma sector in Ireland, with a huge portfolio of products, including some of Ireland’s best known pharmaceuticals and OTC brands.
MMC has in the last eight years won 13 international and national awards for design and creative excellence, including the prestigious HAAG Awards (London), IMJ Design for Print (Dublin) and the RX Club of New York.
MMC has also branched into multimedia and digital marketing. Last year, Migrainemonitor.ie, a web and SMS service developed by MMC won the 'Best use of IT in Healthcare' award at the Irish Healthcare Awards. In May 2010, MMC launched another highly innovative service, Dontforget.ie on behalf of Novartis Ireland. This allows patients taking any Novartis medicines to register for free daily SMS tailored medications reminders. To view its online showreel, click here
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